Octrace doesn’t just guess who your ideal customers are — we define them with precision. By analyzing your existing customers, industries you serve, and patterns from successful deals, we create a detailed customer profile. This profile includes:

• Firmographics (e.g., industry, company size, location)
• Behavioral Signals (e.g., hiring patterns, funding rounds, new partnerships)
• Strategic Intent (e.g., green energy initiatives, digital transformation goals)

With this foundation, we map out a lookalike audience — companies with similar traits and behaviour — and continuously refine this group based on your evolving strategy.

What’s next

Next, learn all about how to Access Your Predictive Lists.